IT advisory

Product & Service design

Companies prioritizing design achieve 32% higher revenue and 56% greater shareholder returns on average.

According to McKinsey & Company

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Google UX Design Certificate

IBM UX/UI Design Certificate

Design services

UX Design

Research will help make the design not only beautiful but well-thought-out and user-friendly, helping you retain customers and increase revenue.

UX Review

Research will help improve and adapt your digital product to the needs of your users, thereby increasing the level of trust in your brand.

UI Design

We create a responsive and user-friendly interface design for your project, enticing users to revisit, fostering effective interactions, and showcasing appealing aesthetics.

Design System

Developing principles and standards for the interface of your digital product, as well as elements and components for it, will help easily scale it.

Branding

Make your brand recognizable through a logo, colors, and font solution.

Your product can be complex, but the UI must be easy

Making products simple takes proper planning

UX is not about higher satisfaction levels, smoother navigation, easier access, more usable, more contemporary, and so on.

UX is about numbers - therefore, it is essential to conduct a comprehensive assessment of the UX impact.

A/B testing

To make your digital product attractive and user-friendly, we conduct A/B testing. With it, you can increase the achievement of targeted actions, increase conversion and get more profit.

A/B testing allows you to confirm whether your hypotheses will work out well or not. It can only help you make the right decisions, as all of your hypotheses will be confirmed by data.

The system should speak the user's language, with words, phrases, and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

Jakob Nielsen

Our product design approach

We create user-centered designs through research, collaboration, and iterative refinement to ensure seamless experiences.

User-centered focus

We prioritize understanding your target audience to create intuitive designs that enhance the user experience.

Collaborative ideation

We believe in working closely with you at every step, from brainstorming ideas to refining the design concepts.

Detail-oriented

Attention to detail ensures that even the smallest elements are crafted with precision and care.

Iterative improvement

We continuously refine and optimize the design based on feedback and performance to ensure the final product exceeds expectations.

Looking for a product and service design partner?

We create user-centered designs tailored to your unique business goals. Let’s collaborate to craft innovative, intuitive solutions that enhance your brand’s experience.

Technology stack

Our success stories

Discover how SmithySoft's solutions have helped clients create immersive and impactful applications.

Сloud based online scheduling for service business

The first version of the product was successfully delivered within only 6 months. We created a business planning and booking system that allows one to carefully plan their time and helps customers get access to services in local markets in a few clicks.

Product design Startup Ideation & Discovery CTO as a Service SaaS Software testing Management & Delivery

Europe

Industry

E-commerce

ValidateIdea.ai — AI-powered startup validation platform

SmithySoft ^®designed and developed the full MVP for ValidateIdea.ai, an AI-driven platform that helps founders validate startup ideas through data-backed feasibility reports. We built the core architecture and MVP features to support an AI-powered idea analysis engine, real-time report features to support an AI-powered idea analysis engine, real-time report generation with downloadable PDFs, and a fully integrated Stripe-based payment system.

Product design Startup Ideation & Discovery AI Software testing Management & Delivery

Europe

Industry

Business Intelligence

Knowledge base

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FAQ

What is product and service design?

Product and service design is the process of creating solutions that meet user needs and business goals.It includes everything from researching user behaviors to designing the overall user experience, focusing on both functionality and aesthetics.

Why is product and service design important?

Effective design enhances user experience, boosts customer satisfaction, and aligns your product with your business objectives. It helps to differentiate your brand and drive long-term success.

What’s the difference between product design and service design?

Product design focuses on creating tangible products that users interact with, while service design optimizes the end-to-end experience of a service. Both are essential to delivering a complete, seamless experience for your customers.

How do we approach accessibility in design?

Accessibility is a core part of our design philosophy. We adhere to best practices, such as WCAG guidelines, to ensure that the designs we create are inclusive and accessible to all users, regardless of their abilities.

What is the role of user research in product and service design?

User research is crucial for understanding your customers' needs, preferences, and pain points. It informs the design process by helping us create solutions that are both user-friendly and aligned with business goals.

Learn more about our product design services

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Galina Berezina

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Igor Bilan

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